Friday, February 1, 2013

Presentation Outline 1


·      To Design: planned arrangement of visual elements to construct an organized visual pattern
o   Content: the concept/subject/narrative
o   Form: manipulation of materials & visual characteristics
·      All design evolves from point/line/plane
·      Design Principles:
o   Unity/Harmony/Simplicity/Emphasis
o   Focal Point/Scale/Proportion
o   Balance/Rhythm

·      Design Elements:
o   Line

o   Shape/Volume/Mass
o   Texture

o   Illusion of Space

o   Time and Kinetics(Motion)
o   Value/Color

o   Virtual Space
·      Design principles and elements work together in a piece to aid in creating a unified visual.
·      Analysis: problem solving & communicating an idea
·      Perception: nature, art history, & culture
·      Material explorations: visual experimentation, process sketching & building
·      Compare & contrast: 2-D vs. 3-D
o   Things with 2 dimensions possess length & breadth (but have no depth)
§  We can organize visual elements to create harmony & unity within a picture plane
o   2-D Design leads to the formation of space, aesthetic, & intellectual content  (included mark-making, drawing, painting, printing, & writing)
Street art by By Leon Keer, Peter Westerink, Ruben Poncia and Remko van Schaik

o   In 3-D the goal is to organize visual elements (to create harmony & unity) in relation to…
§  Length: vertical direction: up & down
§  Breadth: horizontal direction: left to right
§  Depth: transverse direction: forwards & backwards

o   3-D is defined by x, y, z
§  x = depth
§  y = breadth
§  z = length
o   To obtain a solid understanding of a 3-D object one must view it from all directions and various distances

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